Answer: Our PPC Strategists take a number of steps to ensure your campaigns are meeting your business goals:
Set-up and launch: Your PPC Strategist will invest the time it requires to understand your business and objectives to identify the keywords and campaigns that achieve the results you’re after. After determining each individual term, and the appropriate bid amount for each using historical bid data from Google and other PPC channels, your Strategist will then write ad copy that will deliver the highest click volumes for each of your term categories. He or she will also work with you to provide landing page recommendations that help your entire ad experience be as relevant as possible to a search user.
Routine maintenance: After launching your campaigns your PPC Strategist will spend the time on routine campaign maintenance so that you don’t have to. This means checking on your keyword bids to ensure they’re still high enough to achieve the best ad placement, checking to ensure that user searches are relevant to your products and services, performing A/B test on ad variations to ensure your campaigns are in a state of constant improvement, monthly performance reporting and much more.