evating Global Brand Awareness for a Leading Omni-Channel Marketing Agency
Our client operates as a global marketing technology consulting firm with an ambitious mission to deliver sustainable growth for their partners worldwide. Based in the UK, this omnichannel marketing agency collaborates with leading brands across various industries, bringing expertise that spans strategic planning and cutting-edge technology solutions. Their experienced team focuses on highly impactful marketing activities designed to enable long-term, future-proofed growth for their clients.
The B2B marketing landscape has become increasingly complex, with businesses struggling to cut through the noise and reach decision-makers across diverse global markets. Traditional marketing approaches often fall short when targeting sophisticated audiences who demand personalized, culturally relevant messaging. Digital marketing agencies face the particular challenge of demonstrating their expertise while simultaneously managing their own brand presence across multiple regions and languages. That’s where we stepped in, partnering with this renowned consulting firm to transform their digital advertising strategy and amplify their global reach through precision-targeted LinkedIn campaigns.
Driving Global B2B Growth: How Our Strategy Delivered 1.5% Conversion Rates and Scalable Lead Generation
The client, a premium marketing consulting firm, approached us with a clear challenge: generate consistent, high-quality B2B leads across European and U.S. markets while maintaining brand authority. Their fragmented LinkedIn presence and inconsistent campaign results signaled a need for a more strategic, data-driven approach. Our goal was to unify their outreach through a multilingual account-based marketing strategy, personalized by region and cultural context.
We launched 25–30 segmented LinkedIn campaigns, structured into awareness, retargeting, and high-intent conversion phases. Using advanced persona targeting and localized creative, we maximized daily budgets of $3K–$4K USD to reach ideal decision-makers. As a result, the campaigns delivered a 1.5% conversion rate across all regions—outperforming industry averages—and successfully generated thousands of dollars in new business from untapped global segments.
This performance didn’t just improve lead quality and volume—it elevated the client’s international brand credibility. Our culturally aligned messaging and multilingual execution positioned them as a sophisticated, globally aware agency capable of executing complex B2B campaigns. The strategic framework we built now supports their long-term growth and continues to scale across new markets.
The Goals
The client needed to generate high-quality leads in European and US markets but faced inconsistent results from fragmented digital efforts.
Multiple LinkedIn pages across regions lacked a unified strategy, making it difficult to engage the right prospects.
Core goals included increasing qualified leads, improving ad spend efficiency, and expanding brand awareness globally.
They also aimed to use multilingual content to create localized, culturally relevant campaigns instead of relying solely on English.
Approach
Developed a multilingual, account-based marketing strategy by conducting in-depth regional research to create culturally relevant, localized campaigns across European and US markets.
Launched 25–30 LinkedIn campaigns tailored by region and persona, structured into awareness, retargeting, and high-intent conversion funnels to drive qualified leads.
Used advanced LinkedIn targeting—including demographic, firmographic, and behavioral data—to reach ideal prospects efficiently, optimizing daily budgets of $3K–$4K USD.
Conducted full landing page audits to enhance UX, form performance, and cultural alignment—improving conversion paths and ensuring mobile-optimized, high-impact user experiences.
The Results
Achieved a 1.5% conversion rate across all regions, outperforming B2B LinkedIn industry benchmarks and validating the effectiveness of localized, multilingual campaigns.
Generated high-value leads across Europe and the US, supporting the client’s international expansion and driving measurable growth in multiple markets.
Optimized daily ad spend through strategic budget allocation and continuous refinement, improving ROI and uncovering untapped, high-intent audience segments.
Elevated global brand perception, positioning the client as a culturally competent, premium consulting partner for enterprise-level marketing services.
