Strategically turning Underleveraged App Users into Paying Customers with PPC Retargeting
Bolt Movers is a fast-growing moving company founded in Auburn, and they’ve completed over 1,200 local and cross-country moves for residential customers across the USA. The company prides itself on hand-picking and training every team member to ensure respectful, reliable service and flat-rate pricing that avoids surprise fees.
In a crowded moving-service market, Bolt Movers needed to stand out from established competitors in regions like Alabama, Huntsville, and Nashville USA With consumer demand rising, US residential moving services grew by over 10% annually. We saw an opportunity to position Bolt Movers as a top-rated, trustworthy provider nationwide.
Targeted Search Strategy, Conversion-Focused Creative, and Continuous Optimization Were Key to Driving Great Qualified Leads
Despite having a sizable base of mobile app users, Bolt Movers faced a challenge that’s common in many service-based businesses: turning awareness into action. In other words, while many users were engaging with the brand, only a fraction were actually converting into paying customers. This conversion gap was especially critical in the high-demand yet highly competitive markets of Auburn, Huntsville, and Nashville.
To address this, we launched a comprehensive, multi-channel PPC strategy with two key goals: (1) to expand brand visibility among new, high-intent prospects, and (2) to re-engage users who had already shown interest but had not yet converted. The approach was data-driven from the outset. Our team began with deep keyword research to identify high-performing terms aligned with user intent. We also resolved critical tracking issues by fixing Facebook Pixel implementation errors, ensuring we could accurately monitor and optimize for conversions.
With proper tracking in place, we developed a prospecting strategy that leveraged both Google Ads and Facebook to attract new leads. On Google, we launched Performance Max campaigns using a 30-day audience window, allowing us to re-engage users who had recently interacted with the brand. On Facebook, we implemented retargeting campaigns with creative assets designed specifically to drive action—using strong calls-to-action and trust-building visuals like customer testimonials and team photos.
But the real impact came from continuous campaign optimization. We ran A/B tests on ad creatives and landing pages, adjusted bids based on geographic performance, and gradually transitioned our bidding strategy to Target CPA to improve cost efficiency. These ongoing efforts not only increased the volume of high-quality leads but also brought down the average cost per conversion.
The result was a highly efficient lead generation engine that positioned Bolt Movers as a credible and preferred choice in a crowded market—without exceeding budget constraints. By aligning strategy, creativity, and data, we helped Bolt Movers turn digital engagement into real-world revenue growth.
Approch
- Identified and fixed Facebook Pixel tracking issues for accurate data capture
- Launched Google Ads Performance Max retargeting with a 30-day audience window
- Tailored creative assets to user journey stages for increased engagement
- Transitioned to Facebook retargeting with carousel ads and conversion-focused creatives
- Shifted bidding from manual CPC to Target CPA for automated cost efficiency
- Applied geographic bid adjustments targeting high-performing ZIP codes
The Goals
- Reactivate app users into paying customers via targeted paid media.
- Generate high-quality B2C leads through forms and calls while reinforcing transparent pricing.
- Enhance brand visibility in key markets within a limited budget, while maximizing genuine inquiries.
The Results
- Delivered 1,400 + high-quality leads from Google Ads
- 1,500 + total PPC leads
- Achieved a 35 % lift in click-through rates on Search campaigns.
- Retargeting efforts reduced the cost per conversion by 29% in Auburn, 35% in Huntsville, and 53% in Nashville.
- Positioned Bolt Movers as a recognized market performar.