E-commerce Success: 50% Revenue Increase Through Meta Ads
In a wellness market saturated with quick fixes and trends, Corrective Culture stands out by merging ancestral wisdom with modern rehabilitation. From their base on Australia’s Sunshine Coast, they offer more than just products—they deliver a holistic health philosophy through parasite-cleanse kits, wellness supplements, posture tools, and a robust library of educational resources, including podcasts, online programs, and workshops.
With a loyal community already behind them, the challenge wasn’t about raising awareness—it was about turning that trust into measurable growth. That’s where we stepped in. Our goal is to build a Meta Ads strategy that amplifies their message, highlights their unique product benefits, and guides new and existing audiences from curiosity to conversion
Driving Holistic Wellness Growth: How Corrective Culture Boosted Revenue by 50% with a Full-Funnel Meta Ads Strategy
Corrective Culture, a wellness brand rooted in ancestral wisdom and modern rehabilitation, partnered with us to transform their strong community trust into measurable sales growth.
Operating from Australia’s Sunshine Coast, the brand offers a range of products and educational resources focused on holistic health. To amplify their impact, we designed a targeted full-funnel Meta Ads strategy that combined engaging short-form videos, carousel ads showcasing complementary products, and precision retargeting of warm audiences such as podcast listeners and site visitors.
Through continuous A/B testing, dynamic budget adjustments, and refined bidding strategies, the campaign achieved a remarkable 50% revenue increase, a 4.8x return on ad spend, and a 75% reduction in cost per conversion. By focusing on clear messaging around product benefits and optimizing every stage of the customer journey, we not only exceeded sales goals but also laid the groundwork for scalable, long-term paid acquisition success in the competitive wellness sector.
The Goals
Drive Direct Sales & Brand Awareness: Focused on boosting direct-to-consumer sales for key products while enhancing brand recognition in the holistic wellness space.
Targeted Messaging & Budget Discipline: Crafted tailored product benefit messaging to attract new customer segments within strict advertising budget limits.
Retarget Warm Audiences: Engaged podcast listeners and website visitors with retargeting campaigns aimed at increasing conversions and customer lifetime value while controlling cost per acquisition.
Approach
Full-Funnel Meta Ads Structure: Utilized engaging podcast clips and tutorials in short-form videos for awareness, targeting lookalike and interest-based audiences aligned with wellness.
Conversion-Focused Creatives: Deployed single-image and carousel ads showcasing product use and promotions, encouraging higher-value purchases and retargeting visitors with viewed items.
Continuous Optimization: Conducted A/B testing on creatives and audiences, dynamically adjusted budgets, and refined bids to prioritize high-converting traffic throughout the campaign.
Full-Funnel Campaign Design: Structured Meta Ads into awareness and conversion phases to guide users through the buying journey effectively.
Engaging Awareness Creatives: Repurposed podcast clips and movement tutorials into short videos targeting lookalike and interest-based wellness audiences.
Dynamic Conversion Ads: Used single-image and carousel ads to showcase products in use, highlight promotions, and encourage higher-value purchases.
The Results
ROAS Over 120% Above Industry Average: Delivered more than double the typical return on ad spend for wellness and supplement brands.
Efficient Customer Acquisition: Maintained acquisition costs well below client targets through strategic bidding and precise funnel targeting.
Exceeded Sales Goals: Surpassed client expectations with a content-first, data-driven approach that balanced immediate sales and long-term brand growth.
Scalable Paid Acquisition Foundation: Established a strong, efficient framework for future Meta Ads campaigns and growth.
