Hyper-Targeted Multi-Platform Funnel Strategy Drives Efficient B2B Lead Generation Across Multiple Nations
Danthree Studio is a specialized 3D visualization and CGI agency based in Germany, with a strong focus on the furniture and home & living industries. Founded by a master carpenter, the studio blends over 100 years of family carpentry heritage with cutting-edge 3D technology to create photorealistic content that elevates product storytelling. This unique combination of craftsmanship and innovation has enabled Danthree to become a trusted visual partner for B2B clients across Germany, Italy, and the United States.
The studio’s multidisciplinary team—comprising master carpenters, interior designers, and 3D artists—works together to bring products and interiors to life with remarkable realism. Every visual produced is designed to feel tangible, as if the viewer could reach out and touch the surfaces, textures, and materials. These highly detailed renderings are not only visually impressive but also tailored to meet the needs of manufacturers, designers, and marketers seeking to communicate their offerings with clarity and emotion.
Despite its clear strengths in design and technology, Danthree Studio operated in an increasingly competitive market dominated by larger, well-funded visualization providers. Gaining visibility and reaching the right decision-makers required more than just exceptional visuals—it demanded highly targeted and cost-efficient marketing.
Targeted Segmentation and Smart Optimization: The Key to Generating High-Quality Leads
To overcome these challenges, we partnered with Danthree Studio to launch a precision-focused, multi-channel lead generation strategy. Key obstacles included a relatively small retargeting audience, the need to maximize results within strict budget constraints, and the challenge of targeting a highly niche B2B customer profile. Over the course of six months, we built and continuously optimized a performance-driven campaign funnel across Meta and LinkedIn, tailored to different geographies (Germany, Italy, and the USA), languages (German, English, and Italian), and buyer journey stages (awareness, lead generation, and conversion).
On LinkedIn, we leveraged granular targeting filters including job function, seniority, and company size to ensure ads reached only the most relevant professionals. Meanwhile, on Meta, we implemented detailed audience segmentation by location and language, layered with dynamic retargeting to re-engage interested users. To discover the most engaging creative formats, we tested a wide range of visuals, monitoring engagement metrics daily to inform creative decisions.
Campaign performance was managed with a blend of manual oversight and automated rules. Underperforming ads were quickly paused, while top-performing creatives were scaled for maximum impact. Budgets were continually adjusted based on ROI, and funnel stages were clearly separated to maintain strategic clarity—allowing Meta to serve as an engine for interest and awareness, while LinkedIn acted as a high-precision tool for lead acquisition.
By maintaining tight control over frequency, spend, and targeting, we helped Danthree Studio rise above the noise and generate meaningful leads—ensuring their stunning visual work reached exactly the right eyes.
The Goals
- Retarget past visitors to capture high-value B2B leads.
- Maintain strict cost efficiency for every euro spent.
- Reach senior-level procurement and design decision-makers.
- Avoid ad fatigue by controlling frequency.
- Ensure messaging resonates with a specialized professional audience
Challenges
- Structured campaigns by geography, language, and funnel stage.
- Targeted LinkedIn by job function, seniority, and company size.
- Used Meta for geographic and language segmentation, plus retargeting.
- Tested multiple creatives and optimized based on CTR and CPC.
The Results
- Achieved conversion results at a cost over 16% lower than industry benchmarks.
- Facebook Impression Share: ~55%
- LinkedIn Impression Share: ~44%
- Costs per lead as low as €2.74
- Secured new high-value inquiries and project proposals.
- Expanded Brand Value across Germany, Italy, and the USA.
