Upon engagement, the client’s PPC account had only six conversions and suffered from low search impression share. Our primary objective was to generate a consistent stream of high-quality B2B and B2C leads for luxury real estate, scaling volume without increasing costs, while enhancing visibility in competitive US and UK markets and refining geographic targeting. Operating within a strict budget, we aimed to strike a balance between campaign efficiency and lead quality, supporting both immediate growth and long-term brand positioning.

We began by auditing historical campaign data to identify key flaws and devised a roadmap to address them. Five Google Ads campaigns were launched, each customized for distinct investor segments and regions. After isolating top-performing search terms, we expanded match types (exact, phrase, modified broad) to capture high-intent queries and cut waste. Ad copy was rewritten to emphasize the client’s tech-driven insights and exclusive listings.

Using manual CPC bidding, we set precise bids on high-value keywords and tested multiple ad variations. During the first two weeks, we closely monitored search impression share and adjusted bids in underperforming auctions to secure premium placements. Negative keyword lists were rigorously maintained to filter out irrelevant traffic, and bi-weekly optimization sessions redirected spend toward the highest-converting segments—by keyword, match type, or ad creative, driving a consistent uplift in both volume and cost efficiency.