Achieving 6-Figure Revenue: How Everyone Print Increased B2B Leads with 85% Lower CPL in a Competitive Market
Everyone Print is a European startup offering cloud-based printing solutions tailored to businesses seeking streamlined, software-based services for printing management. Specializing in the printing needs of large organizations, they provide innovative, efficient, and scalable solutions to help businesses optimize their printing operations. Since its founding, the company has focused on sustainable solutions, targeting industries such as education, retail, and healthcare.
As the company aimed to expand into the highly competitive U.S. market, they faced significant challenges. First, they were a new player entering a saturated space dominated by established companies with significant advertising budgets and brand recognition. The cloud printing market itself posed additional hurdles, with businesses already accustomed to established providers. Despite having a unique value proposition, they struggled to differentiate themselves in the crowded B2B market, where decision-makers were overwhelmed with similar-sounding solutions.
Breaking Through the Noise: How PPC Rockers Helped Everyone Print Scale with 6.6%+ Conversion Rate
The main issue for Everyone Print was generating high-quality leads while managing a limited advertising budget typical of startups. Their previous marketing strategies lacked focus, and they struggled to convert website traffic into tangible business opportunities. The company also needed to educate potential customers on their unique offering while competing for high-intent keywords with larger, better-funded companies. As a result, they partnered with PPC Rockers to establish a paid media strategy capable of not only capturing qualified leads but also helping them scale efficiently in the competitive American market.
The Approach
The Goals
- Generate high-quality B2B leads from the U.S. market, focusing on decision-makers in businesses needing cloud printing solutions.
- Improve brand awareness while educating the target audience about the unique benefits of cloud printing.
- Achieve consistent lead generation with a focus on high-conversion customers within a fixed budget.
- Reduce Cost Per Lead (CPL) while ensuring sustainable customer acquisition for long-term business growth.
- Scale operations and grow revenue, transitioning from a startup to a credible market player.
- Establish a reliable lead-generation system that delivers high-quality leads and increases conversion rates.
The Results
- Generated 300 high-quality B2B leads, successfully meeting the client’s lead generation goals.
- Achieved an 85% reduction in CPL compared to industry benchmarks, demonstrating the efficiency of the campaigns.
- Achieved 6.6%+ lead conversion rate, outperforming typical B2B funnel performance by a significant margin.
- Increased brand visibility, allowing the client to establish a solid presence in the competitive U.S. market.
- Consistent, high-quality lead generation from targeted campaigns, driving sustainable growth in both the U.S. and European markets.
- Positioned Everyone Print as a credible and trusted SaaS provider in the cloud printing space, ready for further expansion.