Beyond Benchmarks: The Strategy Behind 3× Industry ROAS Performance
The client, an organic food company specializing in vegan subscription boxes, serving customers across multiple continents. As a fast-growing e-commerce business, they had built a reputation through influencer partnerships and organic reach, but saw an opportunity to expand more rapidly.
In the crowded organic food market, rising consumer demand for vegan-friendly options has led to intense competition on social platforms, especially Facebook. The challenge was that, despite strong product-market fit, previous ad strategies remained too generalized, yielding mediocre returns. That’s where our team came in: by developing a data-driven Meta Ads strategy tailored to the client’s niche, we aimed to overcome the digital saturation and unlock scalable growth worldwide.
From Chaos to Conversion: How We Engineered 9.10× ROAS and $500K+ Revenue in 5 Months
The client, a global e-commerce brand offering vegan subscription boxes, approached us with the goal of scaling beyond their existing influencer and organic channels. While their product had a strong market fit, previous ad strategies were too generalized, leading to a flat 2.5× ROAS, high cost per purchase, and inconsistent performance across regions.
We began by conducting a deep audit of their historical ad performance, identifying underperforming ad sets and uncovering patterns in regional engagement. Based on these insights, we developed detailed buyer personas that reflected the behaviors and interests of high-intent vegan consumers. From there, we created highly targeted ad copy emphasizing the product’s vegan, organic value and optimized the landing page with persuasive messaging, simplified checkout, and stronger calls to action.
Our campaign structure segmented Meta Ads by region and audience interests, with ongoing A/B testing to determine top-performing creative combinations. Using a dynamic bidding strategy, we shifted budget toward high-performing segments in real time while pausing underperformers. Weekly collaboration with the client ensured rapid iteration and agility.
The Goals
- Scaled paid ads beyond organic and influencer channels in global markets
- Resolved high CPA and inconsistent ROAS from previous broad campaigns
- Focused on high-value audiences and creative optimization to drive growth.
Approach
- Conducted in-depth analysis of historical ad performance and regional sales data.
- Developed targeted buyer personas for vegan-subscription customers based on behavior and demographics.
- Created niche, segment-specific ad copy, and optimized landing pages for conversion.
- Structured Facebook campaigns by region and audience interest with A/B tested creatives.
- Used dynamic bidding and real-time performance monitoring to maximize ROAS.
- Maintained weekly reporting and collaborative iterations to refine creative and landing pages based on insights.
The Results
- Achieved $541,194.80 in ad-driven revenue with a 9.10× ROAS—a 264% improvement over prior performance.
- Reduced cost per purchase by ~65% through precise targeting and optimized landing pages.
- Built a scalable, repeatable growth framework with data-driven testing, regional messaging, and conversion-focused strategy.
