From Awareness to Conversion; Meta Ads Strategy that Delivered Exponential Results for Off-Road Parts Make
Radius Fabrications is an Australian specialist in custom off-road and diesel performance parts, founded in October 2012. With over a decade of trade-qualified boilermaker and fabrication expertise, they deliver innovative components that enhance the 4WD and off-road racing experience.
As enthusiasts confront a crowded aftermarket accessories market, where standing out on social channels and converting interest into purchase proves tougher each year, Radius needed a way to break through.
That’s where our PPC agency came in: leveraging a focused Meta Ads strategy tailored to hardcore automotive audiences, we amplified the brand’s strengths, connected directly with buyers seeking high-quality fabrication solutions, and drove measurable growth in both visibility and sales.
More Than Ads: Crafting Trust Through Real-World Relevance
One of the key drivers behind the campaign’s success was its authentic connection with the off-road community. Rather than relying on generic stock imagery or broad messaging, we leaned into Radius Fabrications’ real-world credibility. Creative assets featured actual installs, behind-the-scenes fabrication shots, and customer-submitted content that reflected the rugged lifestyle of the 4WD audience. This approach not only improved engagement metrics but also built trust and relatability—critical in a market where product performance and durability are everything.
We also mirrored the tone, language, and values of serious 4WD enthusiasts—using messaging that spoke their language and acknowledged the challenges they face in remote terrain or custom builds. This alignment helped Radius break through as more than just a parts supplier—it positioned them as part of the community, a trusted source for those who live and breathe the off-road lifestyle.
The Goals
Increased online sales by converting high-intent browsing into completed purchases through strategic ad targeting and messaging.
Strengthened brand recognition among 4WD enthusiasts and professional fabricators, with a focus on Toyota Land Cruiser owners.
Maintained a fixed monthly ad budget while maximizing cost efficiency and market reach through optimized campaign structure.
Aligned creative messaging with product expertise and lead-to-sale goals, ensuring each dollar spent delivered measurable business value.
Approach
Full-Funnel Meta Ads Strategy: Executed a research-based, full-funnel approach guiding users through awareness, consideration, and conversion stages with cohesive messaging and creative consistency.
Audience-Intent Alignment: Ensured every campaign touchpoint delivered relevant, engaging content tailored to audience behavior and purchase intent.
Stage-Specific Creative: Used visually impactful content in the awareness phase, educational messaging during consideration, and dynamic product ads with offers to drive conversions.
Real-Time Optimization: Leveraged real-time performance data and daily monitoring to adjust creatives, bids, and placements for optimal results and reduced acquisition costs.
A/B Testing & Insights: Regularly tested creative formats, headlines, and offers to identify what resonated most with different segments, guiding continuous improvement.
Advanced Targeting & Creative Refresh: Employed lookalike modeling and behavioral data to target high-intent users, while frequently updating creatives with authentic customer content to avoid ad fatigue.
The Results
8.75× ROAS Achieved: The campaign delivered a strong 775% ROI, significantly outperforming industry benchmarks for automotive ecommerce.
58% Lower Cost Per Conversion: Achieved exceptional cost-efficiency, reducing conversion costs well below the sector average.
Profitable Scaling on Fixed Budget: Successfully scaled the campaign within a set monthly budget while maintaining performance and profitability.
Increased Brand Visibility: Strengthened brand presence among high-value 4WD audiences through consistent, relevant creative across all funnel stages.
