6X Increase in Self-Pay Inquiries for Salty Peaks via Targeted, Policy-Compliant Google Ads.
Salty Peaks Telehealth is a U.S.-based telehealth provider specializing in holistic mental health therapy for adults. Led by Paige, a seasoned mental health professional, the practice offers virtual sessions that combine evidence-based Cognitive Behavioral Therapy (CBT), Emotional Freedom Techniques (EFT), and psychodynamic therapy with lifestyle guidance on nutrition and exercise.
As the telehealth industry surged during and after the pandemic, mental health providers faced fierce competition, strict compliance requirements, and a growing patient demand for online convenience. With many practices vying for qualified patients under tight budgets and Google’s evolving health-ad policies, standing out required more than generic ads—it needed a targeted, quality-focused approach.
That’s where our team came in to build a refined lead-generation strategy that would drive phone-call bookings of patients who would pay out of pocket and become long-term clients.
80% Reduction in Irrelevant Clicks While Boosting High-Intent Leads and Revenue in 2 Target States
Our team transformed Salty Peaks’ underperforming PPC funnel into a lean, results-driven campaign tailored to their niche goals. Starting with a complete audit, we identified sources of low-quality clicks and replaced the scattershot approach with dedicated Google Search campaigns and a conversion-optimized landing page featuring call extensions.
We created tightly grouped therapy-related keywords and excluded insurance-related terms, continuously updating negative keywords to eliminate irrelevant traffic. Ad copy clearly emphasized the practice’s holistic, evidence-based approach and telehealth convenience—positioning Salty Peaks as a destination for self-paying adults.
Bid adjustments for Iowa and North Dakota ensured the campaign reached the right users in the client’s target states. Daily monitoring allowed us to pause weak keywords and shift budget to top performers without overspending.
Thanks to strict adherence to Google’s healthcare advertising policies, the campaign ran smoothly without account interruptions. As a result, Salty Peaks saw a steady stream of high-intent phone-call inquiries, a major improvement from their previous setup. This focused approach not only met the client’s regional and compliance needs—it built a scalable PPC foundation for continued visibility and growth.
The Goals
Excluded insurance-seeking traffic to focus on self-pay, age-qualified leads
Rebuilt conversion funnel to capture high-intent users only
Ensured full compliance with Google healthcare ad policies
- Strengthened brand presence in a competitive post-pandemic telehealth market
Approach
Focused Google Search campaigns to eliminate unqualified traffic
Funnel audit to identify low-quality click sources
Granular keyword groups targeting therapy terms, excluding insurance-related queries
Continuously refined negative keyword list
Conversion-optimized landing page with strong CTAs and call extensions
Ad copy highlighting holistic, evidence-based, self-funded telehealth care
Geographic bid adjustments for Iowa and North Dakota
Daily monitoring of search term reports to optimize performance
Full compliance with Google health ad policies
Ongoing collaboration with client to refine messaging based on feedback
Budget focused on high-intent, self-paying adult searches
The Results
Generated consistent phone-call inquiries, reversing prior lack of engagement
Optimized bidding strategy to drive steady traffic without overspending
Excluded insurance-seeking users to attract more qualified, self-pay leads
Increased genuine patient bookings and reduced irrelevant clicks
Maintained full compliance with Google healthcare ad policies
Ensured uninterrupted ad delivery and long-term account stability
Achieved client goals in targeting self-pay patients in Iowa and North Dakota
Established scalable foundation for growth in telehealth visibility and revenue
